Augmented reality is popular by day by day augmented reality glasses. Many companies are ready to invest in augmented reality.
With AR revenue projected to reach $90 billion by 2020, there is a lot to be excited about looking forward. We have put together a list of 15 augmented reality trends for 2017 that we believe will drive where the smart money goes, and where development will occur.
1. AR Buy-Ins and Buyouts
Apple and Google will continue to acquire technology startups, while smaller companies will continue investing in them. 2017 is definitely a year of opportunity for the innovative developer with a truly unique intellectual property.
2. AR Product Support
AR-based product support is likely emerge as a new way companies serve their customers in 2017.
3. Apple Goes AR
Apple will not let 2017 pass without making its foray into the mobile AR space.
4. Google to Focus AR Mobile
Google’s development of its advanced mobile AR platform Tango, Lenovo partnered with Google to develop the first Tango-enabled smartphone, the Lenovo Phab2 Pro.
5. AR Smartphones
Lenovo’s Phab2 Pro smartphone, designed around AR architecture, not only proves that Google has big plans for mobile AR, but it also stands as a shining example of how AR is merging into a native smartphone feature.
6. Automotive HUD Displays
Drivers of luxury vehicles have long enjoyed heads-up displays that project speed, compass direction, alerts, and other information directly onto the windshield. Now, thanks to the increased power of the smartphone, HUDs may soon be available for the rest of us.
7.. Marketing Disruption
AR has been toyed with in marketing circles for some time, but the lack of viable mobile platforms has left marketeers unimpressed. The availability of AR-enabled phones opens up a whole vista of new opportunities to reach customers through immersive experiences.
8. AR Chipsets
AR developers had to rely on whatever chipsets were available that would best drive AR functionality. Along with the AR mobile device revolution must come the hardware to power it.
9. Mixed Realities
As Google and Apple keep the VR versus AR battle going, IBM and its partners are hedging their bets and placing chips on mixed reality. IBM partners Lenovo, Dell, Acer, Asus, and HP plan to launch a headset product line that runs on Windows 10 and enables both VR and AR experiences.
10. Next Wave of AR Headsets
The emergence of AR-centric smartphones does not mean smart glasses and AR headsets are dead. Far from it. Snapchat Spectacles have just hit the market, to the delight of Millennials, and Eversight is set to release the heads-up product for bike riders, Raptor AR smartglasses. Even startup castAR is continuing to onboard experts from Google, Playstation VR, and Activision ahead of its AR headset launch in 2017.
11. Expanded Enterprise Adoption
The availability of stable and powerful AR platforms will open the way for mobile AR to penetrate a wide swath of industries, from medicine to manufacturing.
12. AR to Overtake VR
2016 was a trying year for both VR and AR. Although VR arrived with the hardware, including Oculus Rift, HTC Vive, and Playstation VR, AR captured the headlines with a software application, Pokemon Go. The result of that simple AR game was that we leave 2016 with millions of people around the world having personally experienced AR.
13. Retail to Drive AR
Powerful new AR phones, along with advances in cloud technology, will cause retailers to finally embrace AR solutions. Ever customer who walks into a store has a smartphone, it only makes sense for retailers to turn those phones into selling tools. With AR, customers can scan products to retrieve online coupons, they can follow a searchable map right to the salsa, and they can see what they would look like in a particular apparel item without trying it on.
14. Advanced AR Sensors
AR will not take off unless the average user can create their own AR content. Advanced sensors, such as the Canvas, coupled with advanced AR software, enable users to produce 3D models of their environment, or of objects within their environment. Of course, phones such as the Phab2 Pro will contain powerful optical capabilities, but there will be a growing need for specialized external cameras and optical scanning devices as AR-enabled phones become commonplace.
15. Growing Demand for Developers
Salesforce identifies AR developers as among the highest-paid tech specializations. 2017 promises to be the year augmented reality hits the streets, and gains mainstream acceptance. The opportunities to penetrate existing markets, and to create new ones, will be greater than ever. However, competition will be formidable, to say the least. Only those with the creativity to imagine, and the technology to execute will succeed.